μxpress is our AI based automatic involuntary facial expressions recognition system.
Concealed expressions are very brief facial expressions, lasting only a fraction of a second.
They occur when a person either deliberately or unconsciously conceals a feeling.
Seven emotions have universal signals: anger, fear, sadness, disgust, contempt, surprise and happiness.
These expressions tell us, or lead us to assume, how someone is truly feeling in the moment.
Examples of these emotions may be:
Understanding such concealed expressions has increasingly gained importance in certain career fields that require interacting with others and understanding people’s emotional state tend to require some knowledge of these kinds of expressions. These careers include police, government military, detectives, psychologists, therapists, and even sometimes actors. All of these positions require some understanding of social behaviors and emotional states so that in specific situations they can better understand the individuals in the moment.
When we communicate verbally or through our body motions we can lie, be misread, or miscommunicate how we feel. By understanding concealed expressions we can start to learn more about how others may feel and how we feel.
Technology is advancing, quickly, to read beyond the 6 core emotions by picking up on certain facial muscle movements. By continuously studying these movements emotional analysis will increase in its accuracy.
Concealed expressions help us pinpoint back to one of the 6 core emotions. If someone says they are sad their concealed expressions may read that they are angry or surprised and also, the frequency of those concealed expressions paired with larger facial movements, allows us to see that emotion to a certain degree. This allows us to better understand our users and helps us show our users how they can better understand themselves. More importantly, by having more information on others’ emotions we can create better products for everyone to use.
So, if people are displaying certain concealed expressions and emotions together what does this mean? It could mean they like your product, they feel excited by your project, or it could mean they have no interest whatsoever. The data that is collected from our expression analysis and emotions can be used in both strategic and tactical ways within your business.
The results obtained through the use of our software allows the mapping of emotions, in real time, generated by a marketing stimulus. Automated facial emotion software provides another insight into the consumer’s reaction to marketing material by focusing on one key aspect that will help create brand loyalty: emotion.